Brazil, the world’s fifth largest country and seventh largest economy, has seen public optimism begin to level off after the heady days of fast economic growth.
The luxury industry is dynamic, unique and truly global. Over the years, there has been a fascinating, rapid and significant growth in emerging markets, which have been a source of growth for leading luxury brands, such as Louis Vuitton, Chanel, Cartier, Prada, and Gucci. Market data suggests that emerging markets will continue to be an attractive destination for foreign investment. However, with no guarantee of success, it is critically important for researchers and marketers to understand the dynamics of the Brazilian luxury market in a global context.
The Luxury Market in Brazil provides a holistic and practitioner-based approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies needed to develop and implement effective marketing strategies specific to the luxury market.
In the same way that each country is unique and distinctive and will need it own strategy, There is no one-fits-all strategy for Brazil.
The book explores this concept by offering both a research and a management perspective of luxury marketing in Brazil.
About the Author
Claudio Diniz is the CEO at Maison du Luxe in Brazil, a consultancy specializing in events management expertise, the Coordinator of the MBA in Luxury Management in two Universities, and is the Coordinator for the Luxury Commission at the French Chamber of Commerce in Brazil. He is author of the book O Mercado do Luxo no Brasil: Tendências e Oportunidades (Seoman). Claudio holds an MBA in Luxury Management from FAAP University at São Paulo, Brazil, and has studied at the London College of Fashion, UK, and ESSEC Business School, France.
About Palgrave Macmillan
Palgrave Macmillan is a global academic publisher for the Humanities, Social Sciences (HSS) and business. Our goal is to support the community we serve through innovation; from our authors, to customers and business partners.
We are the only boundary-free publisher- working at all lengths and across all business models. From journals, mid-length research and monographs to world-class reference and serious non-fiction.
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